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ETF vs Index Funds: What's the Difference? Performance Analysis and Tracking Error
ETFs vs Index Funds: Which One Works Better for You?
Both aim to track the same indices—but differ in how they operate, what they cost, and how closely they match returns.
We analysed real 1-year tracking error and 3-year CAGR data across 80+ funds to see how they stack up.
If you’re confused between the two, this post breaks it down simply—with data to back it.
👉 Give it a read before you invest.
Ayesha Bee
Jul 24, 20256 min read


SIP Investment Tax Benefits: How to Save Income Tax with Mutual Funds
SIPs can help you save tax—but only if you choose the right type. This blog explains how ELSS mutual funds work under Section 80C, which plans qualify, and the common mistakes that silently cost investors their tax benefits.

Bhanu Kiran
Jul 21, 20254 min read


Capital Gains Tax on Mutual Funds Explained: Equity vs Debt, LTCG vs STCG
Capital gains tax on mutual funds isn’t as straightforward as it seems. The rules differ by fund type, holding period, and even the year of investment.
This blog breaks down short-term and long-term capital gains treatment, recent rule changes, and practical strategies to optimize post-tax returns.

Bhanu Kiran
Jul 16, 20256 min read


NPS vs ELSS: Which is Better for Tax Saving and Long-Term Growth?
ELSS and NPS both offer tax-saving benefits, but they serve different purposes. ELSS is equity-focused with a short lock-in, ideal for wealth creation. NPS is structured for retirement, with controlled equity exposure and longer commitment.
This blog helps you understand how they compare on returns, risk, tax treatment, and liquidity, so you can make an informed choice aligned with your financial goals.

Bhanu Kiran
Jul 15, 20254 min read


Equity Linked Savings Scheme (ELSS): Understanding Benefits and Risks
ELSS is a tax-saving mutual fund that invests in equities and comes with a 3-year lock-in. This blog breaks down how ELSS works, its risks, benefits, and how to invest smartly, whether through SIP or lump sum. Ideal for long-term investors looking to save tax under Section 80C while building wealth.

Bhanu Kiran
Jul 14, 20254 min read


Top Mid-Cap Mutual Funds in India (2025): Performance, Risk, and Cost Compared
Mid-cap mutual funds sit at the intersection of growth and risk. T
his analysis compares 20 long-standing schemes on returns, risk-adjusted performance, costs, and consistency highlighting which funds truly stand out over 3, 5, and 10 years.
Ayesha Bee
Jul 12, 20255 min read


Direct vs Regular Mutual Funds: 10-Year Cost-Adjusted Performance Analysis
Over a 10-year period, the difference between direct and regular mutual funds can significantly impact your returns.
While both invest in the same portfolio, regular plans charge higher fees due to distributor commissions.
This blog analyzes cost-adjusted performance across equity, debt, and hybrid categories, showing how even small fee differences can compound into meaningful return gaps.
A must-read for anyone looking to make smarter investment choices.
Ayesha Bee
Jul 1, 20255 min read


Tax Loss Harvesting in Indian Capital Markets: Understanding the Concepts and Compliance
Tax loss harvesting lets Indian investors reduce capital gains tax by selling loss-making assets.
This strategy, when used smartly, can lower tax liability without disrupting long-term goals.
This blog explains how it works, the rules to follow, and key compliance points under Indian tax laws.
Ayesha Bee
Jun 25, 20253 min read


Analyzing the Performance of Sectoral Mutual Funds for AI and Technology in India
Technology Mutual Funds in India have gained momentum with the rise of AI and digital innovation. This blog breaks down the performance of sectoral funds focused on tech and AI, helping investors understand where the real potential and risks lie.
Ayesha Bee
Jun 20, 20256 min read


Advantages and Disadvantages of Mutual Funds in India: A Clear Guide for Investors
This blog explores their key advantages of mutual funds, like diversification, expert management, and tax-saving options, while also addressing common drawbacks such as costs, volatility, and limited control.
A complete breakdown to help you decide if mutual funds align with your financial goals.

Bhanu Kiran
Jun 4, 20255 min read


It’s Not About the Price: Understanding the Difference Between Share Price and Share Value
A ₹20 stock isn’t always cheaper than a ₹2,000 one. It’s all about what you’re actually getting for your money. In this blog, we break down the difference between a stock’s face value, market price, and true value. Learn how to look beyond the price tag using key metrics like P/E ratios and capital structure insight, so you can invest smarter, not cheaper.
Ayesha Bee
May 27, 20257 min read


SIP vs. Lump Sum: Which is the Best Way to Invest in Mutual Funds in India?
SIP vs Lump Sum isn’t a battle of better or worse. It’s a question of fit.
Whether you earn monthly or receive money in chunks, how you invest should match how you earn, how you handle risk, and how the markets behave. This blog breaks down both strategies, their advantages, and when to choose one over the other.

Bhanu Kiran
May 17, 20254 min read


Rupee Cost Averaging: How It Works and Why It Matters for Long-Term Investors
Rupee Cost Averaging is a simple yet powerful investing strategy that helps reduce your average cost per unit by investing consistently, no matter where the market is headed.
In this blog, we break down what rupee cost averaging means, how it works through SIPs, its benefits and limitations, and how it performs across different market scenarios.

Bhanu Kiran
May 16, 20256 min read


Does Adding Gold to Equity Portfolio Reduce Risk? Here’s Our Analysis Based on 29 Years of Data
Can adding gold to your equity portfolio reduce risk without sacrificing returns? We analyze 20 years of data to test if a 30% allocation to gold can create a more stable and balanced investment portfolio. Our study reveals how combining equities with gold can offer lower volatility while maintaining similar or even higher returns. Find out which mix provides the best risk-return profile for long-term investors.
Ayesha Bee
May 14, 20256 min read


Endowment Plan vs Term Plan: Key Differences, Benefits, and Which to Choose
If you're looking for maximum life coverage at minimal cost, a term plan stands out. But how does it compare to an endowment plan that also offers savings? This blog unpacks the pros, cons, and key differences to help you make an informed choice.

Bhanu Kiran
May 7, 20253 min read


Types of Index Funds in India: How They Differ and What to Consider Before Investing
Not all index funds are created equal. From Nifty 50 and Sensex funds to midcap, smallcap, sectoral, and international indices, each type serves a different purpose in your portfolio. This blog breaks down the major types of index funds available in India, explains how they differ in composition and risk, and helps you understand how to match them with your financial goals and investment horizon.
Ayesha Bee
May 6, 20256 min read


Term Insurance + Mutual Funds vs Endowment Plans: The Math Will Shock You!
Endowment plans combine insurance with savings, but their low returns often fall short of financial goals. This blog compares traditional plans like LIC's New Jeevan Anand and HDFC's Sanchay Plus with a more effective strategy: combining Term Insurance with Mutual Funds. Discover how this approach provides better coverage and higher returns, outperforming endowment plans and making your money work smarter for long-term financial success.
Ayesha Bee
Apr 30, 20256 min read


Mutual Fund Sahi Hai! But Samjha Kya?
We’ve all seen those ads. Cricketers confidently declaring — "Mutual Fund Sahi Hai!" You nod along and maybe even have an SIP running -...
Ayesha Bee
Apr 16, 20254 min read


ETFs in India Explained - Understanding Tracking Error and Expense Ratio
Introduction With the rise in passive investing, Exchange Traded Funds (ETFs) have emerged as a popular investment vehicle in India. This...
Ayesha Bee
Apr 10, 20252 min read


Does SIP Date Matter? Understanding How SIP Timing Affects Returns
A Systematic Investment Plan (SIP) is a simple way to invest in the stock market regularly. It helps investors grow their money over time...
sreyakalidindi
Feb 11, 20252 min read
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